Digital Transformation & Marketing for Amici Italian Grill & Lounge

The core idea was to design and develop a visually appealing, responsive website that reflects the restaurant’s cozy, authentic Italian dining experience. Additionally, integrating a seamless online ordering system and promoting targeted weekly deals aimed to increase customer retention and attract new guests.

About the Project

Amici Italian Grill & Lounge aimed to revitalize their digital presence to better connect with customers and increase both dine-in and delivery sales in Calgary’s competitive restaurant market. The goal was to create a seamless and inviting online experience that would attract new patrons and keep regulars engaged.

The project centered around developing a user-friendly website that made browsing the menu and placing orders simple and efficient. Additionally, the team worked to prominently showcase weekly specials and promotions, helping Amici stand out and encourage repeat visits. This digital overhaul was designed to boost customer engagement and drive sales growth.

Food & Restaurant

Industry

3-4 months

Project Duration

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Key Project Challenges

Low Online Visibility

Amici’s limited digital presence made it hard to attract new customers and share updates. Without strong online visibility, potential diners struggled to find the restaurant or its offers. Boosting their digital footprint is essential to increase brand awareness and drive more traffic.

Cumbersome Ordering Process

Amici’s previous online ordering system was manually managed, causing frequent delays and errors. This inefficient process frustrated customers and strained staff, impacting overall satisfaction. Streamlining the ordering system is essential to improve accuracy and speed.

Competitive Market

Calgary’s restaurant scene is highly competitive, making it essential for businesses to stand out. Creating a unique brand identity that resonates with target customers is key to success. Engaging, high-quality digital content helps capture attention and build loyalty. Consistent branding and storytelling can create a memorable presence in this crowded market.

Services We Delivered

About the Project

Amici Italian Grill & Lounge sought to revamp their online presence and streamline customer engagement to boost dine-in and delivery sales amid a competitive restaurant market in Calgary. The project focused on creating a user-friendly website, improving online ordering, and highlighting weekly specials and promotions.

Key Project Challenges

Proposed Solution

Developed a modern, fully responsive website that highlights Amici’s menu, deals, and ambiance.
Integrated an efficient, user-friendly online ordering system with options for delivery and pickup.
Added a dynamic specials section updated weekly to promote offers clearly.
Implemented SEO best practices and local SEO strategies to improve search visibility.
Implemented SEO best practices and local SEO strategies to improve search visibility.
Enabled easy reservation booking and direct contact options.

Our Technology Stack

Utilizing the latest tech to deliver high-performance digital experiences

Mobile Tech: Delivering top-tier mobile solutions with native technologies and the latest frameworks for iOS and Android.
Web Tech: Our web stack allows us to deliver high-performance applications tailored to support and scale with your business.
Database: We deliver robust database solutions designed for reliable storage, rapid access, and effortless scalability.
Cloud Hosting: We deploy cloud-based solutions that ensure your infrastructure is scalable, secure, and optimized for performance.

We deliver results that matter

Increased Online Orders: Online orders increased by 35% within 3 months post-launch.
Higher Website Traffic: Organic search traffic grew by 50%, improving customer acquisition.
Improved Customer Engagement: The specials section became highly popular, boosting repeat visits.
Positive Customer Feedback: Many customers praised the website’s ease of use and clarity on specials.

15%

Enhanced operational performance

60%

Increased customer satisfaction

Tailored features that support your
business goals efficiently

Admin Panel

The admin panel allows restaurant staff to manage menu items, orders, reservations, and website content efficiently. It provides essential tools to streamline operations and monitor business performance.

Restaurant Panel

The restaurant panel streamlines order, product, and staff management in one easy-to-use platform. It ensures smooth daily operations and efficient business control.