Digital Transformation & Marketing for Amici Italian Grill & Lounge
The core idea was to design and develop a visually appealing, responsive website that reflects the restaurant’s cozy, authentic Italian dining experience. Additionally, integrating a seamless online ordering system and promoting targeted weekly deals aimed to increase customer retention and attract new guests.
About the Project
Amici Italian Grill & Lounge aimed to revitalize their digital presence to better connect with customers and increase both dine-in and delivery sales in Calgary’s competitive restaurant market. The goal was to create a seamless and inviting online experience that would attract new patrons and keep regulars engaged.
The project centered around developing a user-friendly website that made browsing the menu and placing orders simple and efficient. Additionally, the team worked to prominently showcase weekly specials and promotions, helping Amici stand out and encourage repeat visits. This digital overhaul was designed to boost customer engagement and drive sales growth.
Food & Restaurant
Industry
3-4 months
Project Duration
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Key Project Challenges
Low Online Visibility
Amici’s limited digital presence made it hard to attract new customers and share updates. Without strong online visibility, potential diners struggled to find the restaurant or its offers. Boosting their digital footprint is essential to increase brand awareness and drive more traffic.
Cumbersome Ordering Process
Amici’s previous online ordering system was manually managed, causing frequent delays and errors. This inefficient process frustrated customers and strained staff, impacting overall satisfaction. Streamlining the ordering system is essential to improve accuracy and speed.
Competitive Market
Calgary’s restaurant scene is highly competitive, making it essential for businesses to stand out. Creating a unique brand identity that resonates with target customers is key to success. Engaging, high-quality digital content helps capture attention and build loyalty. Consistent branding and storytelling can create a memorable presence in this crowded market.
Services We Delivered
01
Formulation of Strategy
Defining goals and outlining a targeted action plan.
02
UI/UX Design
Work on layout, wireframes, user journey, or interaction design.
03
Development & QA
Ensuring quality through efficient development and rigorous testing.
04
DevOps and Development
Integrating development and operations for faster, reliable software delivery
Proposed Solution
- Developed a modern, fully responsive website that highlights Amici’s menu, deals, and ambiance.
- Integrated an efficient, user-friendly online ordering system with options for delivery and pickup.
- Added a dynamic specials section updated weekly to promote offers clearly.
- Implemented SEO best practices and local SEO strategies to improve search visibility.
- Enabled easy reservation booking and direct contact options.
Our Technology Stack
Utilizing the latest tech to deliver high-performance digital experiences
- Mobile Tech: Delivering top-tier mobile solutions with native technologies and the latest frameworks for iOS and Android.
- Web Tech: Our web stack allows us to deliver high-performance applications tailored to support and scale with your business.
- Database: We deliver robust database solutions designed for reliable storage, rapid access, and effortless scalability.
- Cloud Hosting: We deploy cloud-based solutions that ensure your infrastructure is scalable, secure, and optimized for performance.
- Web
- CMS
- Mobile
- Database
- Cloud Hosting
We deliver results that matter
- Increased Online Orders: Online orders increased by 35% within 3 months post-launch.
- Higher Website Traffic: Organic search traffic grew by 50%, improving customer acquisition.
- Improved Customer Engagement: The specials section became highly popular, boosting repeat visits.
- Positive Customer Feedback: Many customers praised the website’s ease of use and clarity on specials.
15%
Enhanced operational performance
60%
Increased customer satisfaction
Tailored features that support your
business goals efficiently
Admin Panel
The admin panel allows restaurant staff to manage menu items, orders, reservations, and website content efficiently. It provides essential tools to streamline operations and monitor business performance.
- Performance monitoring
- Analytics & Report
- Complete Menu Control
- Payments and Revenue Management
Restaurant Panel
The restaurant panel streamlines order, product, and staff management in one easy-to-use platform. It ensures smooth daily operations and efficient business control.
- Staff management
- Food Preparation Management
- Promotions & Discounts
- Store Locations Management
- Order Tracking
Connect with Us for Your Next Project
Reach out to us for consultations, queries, or to get started on your next business project. We’re here to assist.